Architectural VisualizationArchitectural Rendering, or Architectural Visualization, is the art of creating Two-Dimensional (2D) Images or animations showing the attributes of a proposed Architectural Design.
Images that are generated by a computer using Three-Dimensional (3D) modeling software or other computer software for presentation purposes are commonly termed "Computer Generated Renderings". A popular technique uses sophisticated software to approximate accurate lighting and materials. This technique is often referred to as a "Photo Real" rendering. Renderings are usually created for presentation, marketing and design analysis purposes.
3D renderings play a major role in real estate sales. It also makes it possible to make design related decisions well before the building is actually built. Thus, it helps experimenting with building design and its visual aspects.